Santa Fe (United States) – Part surreal Disney, part psychedelic penny arcade, The House of Eternal Return is what Salvador Dali might have built had he been tasked with designing a television game show.

It looks like an ordinary Victorian house, but delve into its dark recesses and visitors find themselves transported into a fantastical labyrinthine world that has redefined what it means to experience art.

The 20,000 square foot (1,850 square meter) attraction on the outskirts of Santa Fe was funded by “Game of Thrones” creator George R.R.Martin as part of a multi-million-dollar drive to revive that part of New Mexico.

“The best description we give it is it’s an immersive storytelling experience.It’s maximally interactive, immersive art,” said Vince Kadlubek, the 35-year-old co-founder and CEO of Meow Wolf, the art collective behind the project.

Santa Fe, a melting pot of Hispanic and Pueblo culture celebrated as a mecca for cutting-edge artists and a one-time stop-off on the hippy trail, has been graying of late.

© AFP Mark RALSTON The Meow Wolf tourist attraction was funded by "Game of Thrones" creator George R.R. Martin as part of a drive to revive Santa Fe, New Mexico

© AFP Mark RALSTON – The Meow Wolf tourist attraction was funded by “Game of Thrones” creator George R.R. Martin as part of a drive to revive Santa Fe, New Mexico