Vivek Oberoi has filed a civil suit in the Delhi High Court to safeguard his publicity and personality rights amid widespread misuse of his identity through fake social media accounts, unauthorised merchandise, and AI-generated content such as deepfakes.

He seeks an omnibus 'John Doe' injunction against unknown violators, arguing irreparable harm to his goodwill, reputation, and business interests.

Oberoi requests removal of unauthorised posters, videos, postcards, and social media content, and measures to prevent further misuse of his identity in any form.

The move follows similar protective actions by other celebrities like Shilpa Shetty, Aishwarya Rai, Salman Khan, and others to safeguard personality rights.

The article notes Oberoi’s upcoming projects, including Spirit with Prabhas and Triptii Dimri, Ramayana with Ranbir Kapoor, and The Pride of Bharat: Chhatrapati Shivaji Maharaj, placing the legal action in a broader career context.

The Bombay High Court has previously reinforced protections against unauthorized commercial use of celebrities’ names, images, and voices, underscoring a broader judicial trend.

Delhi High Court has earlier issued john doe/protective orders for other public figures, signaling a sustained stance on safeguarding personality rights against AI misuse.

Courts have cited prior protectorate orders involving a range of figures, highlighting a pattern of judicial protection against misappropriation and defamatory or offensive content.

Context benchmarks include protection precedents for stars and public figures like Pawan Kalyan, Sunil Gavaskar, R. Madhavan, Nagarjuna, Aishwarya Rai Bachchan, Abhishek Bachchan, Karan Johar, Sri Sri Ravi Shankar, and Sudhir Chaudhary.

Case title: Vivek Anand Oberoi v. Collector Bazar & Ors.

The petition emphasizes the difficulty of identifying all infringers individually and seeks urgent court directions to protect his rights.

Personality rights encompass the right of publicity and the right to privacy, including protection against deepfakes, morphed images, or doctored content.