UK retailers expect online sales growth to accelerate in 2026 as AI adoption expands across shopping and delivery, according to a Metapack and Retail Economics report based on surveys of more than 8,000 consumers and 400 retailers.

The report finds a regional gap in AI embedding, with North America ahead of Europe (28% vs 17%), signaling differences in AI maturity and competitiveness across regions.

AI is helping optimize product discovery, fulfillment, warehouse efficiency, and delivery speed, with 38% of European firms citing speed, tracking, and proactive communication as the areas where AI has the greatest impact.

RTIH AI in Retail Awards honored winners such as Brarista, IBM Consulting, Foundit!, Quorso, and others, at a ceremony held January 29 at The Barbican in London, highlighting AI-driven innovations in delivery, omnichannel, and customer experience.

The report’s methodology includes November 2025 surveys of over 8,000 consumers and insights from 400 ecommerce decision-makers across multiple countries, conducted for Metapack and Retail Economics.

The findings emphasize intelligent fulfillment for high-value, time-poor shoppers who expect fast next-day or paid same-day delivery, underscoring AI’s impact on revenue and loyalty through improved delivery experiences.