Starbucks Seeks $2 Billion Savings with In-House AI, Pressures Microsoft and IBM
July 9, 2026
Operational platforms may be ready for use by the end of next year, pending successful validation.
The project includes an anticipated annual budget reduction of roughly $30 million in the technology division, funded by cuts to software spending and reduced external contractor usage.
Internal reviews of contracts and services are underway to support the shift toward in-house AI development.
Starbucks’ stock rose about 3% on the news, marking potential momentum in sentiment around the AI initiative.
Starbucks is developing internal AI-powered software to replace several enterprise applications from Microsoft and IBM as part of a comprehensive cost-cutting push, with a broader goal to trim about $2 billion in total operating expenses.
IBM and Microsoft have underperformed the S&P 500 this year amid these competitive pressures, highlighting broader market stress on legacy software players.
Leadership is pushing broader AI adoption, with it now influencing performance bonus calculations for some technology employees.
Generative AI and AI-assisted coding are enabling more affordable in-house development and are being integrated into engineers’ performance bonuses.
The move reflects a wider industry concern that AI-generated products from competitors or customers could disrupt traditional software vendors.
Industry implications include the potential for higher long-term maintenance and labor costs for firms that shift to in-house solutions, even as initial costs fall.
Market reaction included declines in IBM, ServiceNow, and Salesforce in premarket trading, while Starbucks rose on the AI news.
Bloomberg’s internal documents and presentations outline a structured plan to optimize technology spend and operations through in-house AI development.
Summary based on 6 sources
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Sources

Yahoo! Finance • Jul 9, 2026
Software stocks slide as Starbucks builds AI tools to replace vendor software
Yahoo! Finance • Jul 9, 2026
IBM Falls as a Coffee Chain Decides to Build Its Own Software
InvestorsHub • Jul 9, 2026
Starbucks Develops AI Software to Reduce Reliance on Microsoft and IBM, Report Says (SBUX)