The Brisbane-based brand has surged in popularity on social media and at markets, attracting customers with distinctive flavors like cinnamon, lemon blueberry, pecan sticky date, vegemite and cheese, and billionaire.

To support its rapid growth, Jane Scrolls has expanded to a commercial kitchen and scaled up to 14 casual staff, with plans to open the first storefront at Indooroopilly Shopping Centre in early December, targeting a weekly output of 2,000–3,000 scrolls.

Beyond sales, the team is framing a future franchise model where franchise owners run their own market stops while the brand remains rooted in ongoing market presence.

Production runs late at night with careful prep and proofing, emphasizing high-quality Australian ingredients and cinnamon imported from Vietnam, and a dough that is less sweet to balance fillings.

Co-owners Rebecca Ferguson and Hamish Pearce are navigating rapid growth while holding full-time jobs; Ferguson is pursuing a family-law solicitor path and Pearce works in business development.

Jane Scrolls began as a weekend operation at Milton Markets and Rocklea Fresh Market, and has sold thousands of scrolls—nearly 8,000 in three months—often selling out within two to three hours.

The story places Jane Scrolls within Brisbane’s vibrant social media ecosystem, highlighting inspiration from other national scroll brands and the impact of viral videos on growth.