Surfing's Future at Risk: Climate Change Threatens Santa Cruz's $194M Surf Economy

September 16, 2025
Surfing's Future at Risk: Climate Change Threatens Santa Cruz's $194M Surf Economy
  • Save The Waves Coalition warns that climate change is already impacting California's coastlines, threatening both the cultural and economic significance of surfing, especially in Santa Cruz.

  • A recent study estimates that surfing contributes approximately $194.7 million annually to Santa Cruz's economy, driven by over 783,000 surf visits each year.

  • Beginning in May 2023, researchers assessed 31 surf breaks in Santa Cruz, working with local experts and community members to evaluate their vulnerability to sea level rise.

  • Analysis shows that even a 1-foot sea level rise will decrease surfability at all 31 breaks, and a 3-foot rise could render over half of them unusable, risking a $34.5 million annual economic loss.

  • Without adaptation measures, many surf spots could become unusable as sea levels rise, threatening the region's surfing culture and economy.

  • The report advocates for nature-based adaptation strategies like sand management and managed retreat, which are more effective long-term solutions than hard infrastructure.

  • Potential adaptation strategies such as managed retreat, sand management, and seawalls are discussed as ways to preserve surf breaks and mitigate economic losses.

  • Policy recommendations emphasize integrating surf break protection into climate adaptation strategies at local and state levels, urging immediate governmental action.

  • The report stresses the importance of embedding surf ecosystems into policy frameworks to prevent natural capital loss and ensure equitable access for all communities.

  • Community involvement, especially from marginalized groups, is prioritized to address access barriers and social dynamics affecting equitable participation in surfing.

  • On average, each surf trip is valued at $56.82, with about 313,901 individuals making over 783,000 surf visits annually, highlighting the economic importance of surfing.

Summary based on 2 sources


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