Fanatics Betting and Gaming launches a cinematic campaign headlined by Megan Thee Stallion to spotlight the basketball season, FanCash rewards, and Fair Play injury protection.

In the centerpiece ad, Megan conducts a 25-piece orchestra with players’ team colors as she explains FanCash and why it enhances the betting experience.

Megan notes FanCash is earned on bets (win or lose) and can be spent across Fanatics’ ecosystem on NBA merchandise, game tickets, collectibles, experiences, bonuses, and more, with the tagline Winning Hits Different Here.

The release includes standard gambling disclosures and problem-gambling helpline information across multiple states.

The orchestral moment is described as random and visually striking, ending with a tongue-wagging camera moment that nods to humor.

The press release positions Fanatics Betting and Gaming within Fanatics, noting growth, geographic presence, and the inclusion of regulatory and safety references for responsible gambling.

The spot features playful Easter eggs and highlights Megan’s self-awareness and humor, reflecting brand-paid promotional collaboration.

Fanatics’ CMO Selena Kalvaria says Megan brings energy that makes basketball season a cultural moment and underscores premium fan experiences.

Kalvaria emphasizes Megan as embodiment of fandom where music, fashion, and sport intersect, helping broaden basketball season into a broader cultural moment.

Fanatics Betting and Gaming is the online and retail sportsbook arm of Fanatics (launched 2021), aiming to reach 95% of the addressable online bettor market in the U.S., with casino availability in Michigan, New Jersey, Pennsylvania, and West Virginia; HQ in New York and offices in Denver, Leeds, and Dublin.

The campaign will run across TV, online video, social, podcasts, out-of-home, and influencer channels, with integrations around the In-Season Tournament, All-Star Weekend, and Playoffs, marking a third collaboration with Anomaly.