Warner Bros. presence is light this year, but DC will still tease Supergirl during the Puppy Bowl, illustrating cross-network synergy.

Overall, Super Bowl LX remains the premier platform for launching trailers, with marquee titles and cross-franchise bets shaping a high-stakes battle for viewers’ attention.

Illumination and Universal push two tentpoles—the Nintendo Super Mario Galaxy Movie (out in spring) and Minions 3 (summer)—with Steven Spielberg’s Disclosure Day also anticipated to surface.

Minions 3 targets broad family appeal for a July release, while Toy Story 5 rumors point to continued franchise relevance.

The Super Bowl LX trailer bonanza is underway, with Disney planning spots for The Mandalorian & Grogu and possible trailers for Hoppers and Toy Story 5, while Paramount releases a Scream 7 trailer amid a track record of strong in-game marketing.

Disney, Paramount, and Universal are primed to claim prime ad slots, while Marvel isn’t promoting this year and there are no new Avengers: Doomsday or Spider-Man: Brand New Day teasers.

The event is set for February 8, 2026, with NBC, Telemundo, and Peacock carrying the broadcast.

Ad prices for 30-second Super Bowl spots are soaring, with NBC reportedly asking between $7 million and over $10 million.

Industry analysts note this year’s game is a high-stakes marketing stage, with a recent trend showing 30-second spots averaging around $10 million, up from prior years.

A number of studios are skipping in-game buys this year, opting to release trailers online in the lead-up to kickoff, while DC Studios plans a Supergirl teaser for the Puppy Bowl on Animal Planet.

Lionsgate is returning to the big game with a trailer for the Michael Jackson biopic, aiming to align the global April release with a pre-game push.

Toy Story 5 from Pixar is expected to anchor June 2026 marketing with an emotional, belonging-centered trailer.