The ongoing competition in mobile AI is primarily a battle between Google and Apple, with Google currently holding the lead through its Gemini platform.

Google's dominance in AI and its strategic focus on Gemini make it difficult for individual phone manufacturers to develop unique AI features that can rival Google's offerings.

Despite the emphasis on AI, consumer research shows that buyers prioritize price, battery life, storage, and camera quality over AI capabilities when choosing a new phone.

In response to the competitive landscape, Android phone makers are increasingly integrating AI features into their devices to stand out, reminiscent of the early days of Android filled with various pre-installed apps.

Samsung, which launched its Galaxy AI in January 2024, has seen significant user adoption, but much of its AI functionality is built on Google's proprietary technology.

Manufacturers like OnePlus are focusing on integrating Google's AI advancements rather than creating entirely new solutions, aiming to complement existing features.

Many Android devices now feature advanced AI capabilities powered by Google's Gemini, resulting in a homogenization of features across different brands.

A smaller company, Nothing, is taking a different approach by developing an AI platform that is model-agnostic, allowing it to adapt to the best available technologies instead of relying solely on Google.