Amazon says Alexa+ marks a shift from scripted commands to truly natural conversations and everyday utility for drivers.

The rollout is planned for select BMW models in the near future, though specific dates or models have not yet been disclosed.

The rollout will start with a subset of BMW models, expanding the in-car AI experience while keeping drivers focused on the road.

The partnership seeks to create uniquely branded, seamless AI experiences inside BMW vehicles, with AWS powering connected vehicle services and engineering workflows.

BMW will be the first automaker to deploy this next-generation in-car assistant, following its win at the 2025 Auto Motor Sport Tech Award in the Voice Assistant category.

Top executives from Amazon and BMW emphasize a shared vision of weaving advanced AI into customers’ daily lives and automotive experiences.

Amazon and BMW Group will bring the next-generation Alexa Custom Assistant and Alexa+ to select BMW vehicles, enabling more natural, contextual, and personalized in-car voice interactions.

Alexa+ powers more natural, conversational in-vehicle interactions and can handle complex instructions by drawing on more than 70 large language models, with conversations potentially carrying over from home devices into the car.

The integration builds on the Alexa+ architecture, leveraging more than 70 large language models and agentic capabilities powered by Amazon Bedrock on AWS.