On average, current-generation GPUs are priced about 28% higher than MSRP, translating to a $134 premium.

AMD has countered claims regarding pricing, asserting that MSRP should reflect ongoing availability from multiple vendors, which contradicts current market observations.

The ambiguity around blame for high GPU prices persists, with speculation on whether manufacturers, board partners, or consumers are at fault.

The current graphics card market reveals that many GPUs are still priced significantly above their Manufacturer's Suggested Retail Price (MSRP), with the RTX 5090 and RTX 5080 being the most affected models.

In contrast, the RTX 5080 Ti (8GB) is only 12% over MSRP, while the RTX 5060 and RX 9060 XT (8GB) show smaller increases at 13.1% and 14.8%, respectively.

The RTX 5080 has experienced the largest price increase, averaging $1,569, which is nearly 57% higher than its MSRP of $1,000, followed closely by the RTX 5090 at 52.7% above MSRP.

This pricing trend indicates that MSRP has become less relevant, as even entry-level graphics cards are often sold at higher mark-ups than flagship models from previous years.

Research by Gamers Nexus found that out of 420 GPU listings across major retailers, only 20 were available at MSRP, with the majority selling at an average of 31.8% above their MSRP.

The report further revealed that only 56 listings were priced at MSRP, with less than 5% actually available at that price.

The demand for 8GB cards appears to be low, as data from German retailer Mindfactory shows a significant preference for 16GB variants of the RTX 5060 Ti and RX 9060 XT.

Other notable price increases include Intel's B580 at 51.6%, B570 at 50.8%, and AMD's RX 9070 XT at 45.9%, although Intel's data may be skewed by one partner's pricing strategy.

Several Intel Arc models are also heavily marked up, with average prices exceeding 50% above MSRP.