Epic Games is launching a Fortnite-backed collaboration program to boost Epic Games Store sales by offering Fortnite cosmetics and matching avatar items with purchases from participating games, including Capcom and other developers.

This initiative fits Epic’s broader strategy to grow the storefront and creator ecosystem by leveraging Fortnite’s popularity and cross-promotional incentives.

The store, now hosting thousands of titles, saw PC player spending reach about $1.16 billion last year, up 6% year over year, as Epic aims to use Fortnite IP to help developers boost sales through Fortnite skins and avatar rewards.

Industry watchers expect a significant shift toward a more integrated, social, and faster Epic Games Store experience, with a possible public launch window in mid-2026.

Epic acknowledges user criticism but remains confident that forthcoming features will reduce concerns within two years, aiming to outpace rivals in social and multi-platform functionality.

Epic plans a cross-platform library, regional storefronts with localized discovery, and a mobile store rollout starting in Japan in March 2026 and Brazil in June 2026, with more updates through fall 2026.

Mobile enhancements include library management in Q2, expanded iOS presence in Japan and Brazil, and the rollout of third-party APIs and expanded Self-Publishing Tools to mobile partners in the summer.

Autumn plans include cross-platform library synchronization between PC and mobile, alongside the broader store updates and iOS/Japan and Brazil launches.

Coverage notes Resident Evil Requiem and its potential as a notable Switch 2 showcase, though this remains secondary to Epic’s program.

Epic will expand social features, including voice chat launches in the spring or early summer 2026, to create a more connected experience across the Epic ecosystem.

Epic Online Services will bring social features to other developers later in the year, enabling integration of chat and social tools into third-party games.

Allison emphasizes a shift in focus from onboarding and self-publishing tools to player-facing features, while maintaining favorable revenue terms for developers (100% of the first $1 million before Epic’s 12% cut) and allowing developers to use their own payment systems.