FirstLook launches Creators.gg, a free platform that connects gaming creators with studios for paid campaigns, early-access content, and in-game rewards.

During beta, over 10,000 creators joined, and rewards are based on engagement and performance rather than follower counts.

The platform is described as a 'battle pass for streaming,' where creators upload content, track viewership, and unlock milestone-based rewards.

The article highlights Creators.gg’s potential to democratize opportunities for smaller creators and streamline studio collaboration with diverse creator audiences.

Creators.gg enables collaboration across creator sizes, underscoring that smaller creators underpin the community and are now better supported by IOI through the platform.

Initial coverage and details were highlighted from GamesBeat and GamesIndustry.biz.

Creators.gg is positioned as a solution to reward engagement rather than audience size, with partnerships with major studios validating its approach.

Eden Chen, CEO of FirstLook, says Creators.gg aims to strengthen creator-developer relationships and ensure fair rewards for engagement, supporting long-term creator careers.

Chen emphasizes fair, sustainable careers for creators by providing financial support and closer collaboration with game makers.

The goal is to turn creator channels into viable long-term careers through closer, more rewarding relationships with developers and fair engagement rewards.

IO Interactive notes include a direct line to engage with creators and on-platform rewards recognizing creators’ efforts.

IO Interactive’s Gabriel Begorgis says Creators.gg simplifies running creator campaigns, offers customization tools, and supports scalable engagement with creators of all sizes.