Fred. Olsen Cruise Lines launches a multi-platform campaign that blends live action, CGI, photography and generative AI, highlighted by what it calls the world’s largest AI digital twin created for a single ship.

A central element is an AI digital twin of a Fred. Olsen cruise ship, enabling the same vessel to be placed in different locations—from the Arctic to the Caribbean—to streamline content planning and reuse across campaigns.

This AI digital twin represents the world’s largest for a single object and allows reusable virtual replicas across locations, reducing the need for repeated shoots.

The production is a collaboration with nmatic.ai and centers on a Hybrid AI workflow that blends human-led production with AI tools, preserving on-screen human performance while integrating AI in the process.

Quotes from Blunt House founder Louise Connolly, Fred. Olsen’s head of brand Holly Goddard, and nmatic.ai CEO Nick Price emphasize a human-centric approach to Hybrid AI.

Blunt House developed the campaign concept, and the hybrid AI approach extends to print photography as well as video, focusing on reusable assets across channels.

Blunt House led the concept as a collaboration of senior strategists and creatives, with nmatic.ai building a portfolio of AI-powered visual content for brands including Dyson, Warner Bros, Unilever and Merck & Co.

Industry context notes a rising use of generative AI in digital video advertising, with a projection that Hybrid AI can democratize advanced production for smaller brands.

Specifically, AI usage in digital video ads is expected to grow toward the high teens in Europe and the US, reaching about 39% in 2026 per the IAB.

The production is directed by Jonathan Jones and follows a “Chief Alchemist” concept, moving from a ship-in-a-bottle to onboard scenes, with AI integrated into live-action and the broader creative process.

Hybrid AI production can speed timelines and cut costs, with estimates of up to five times faster production and up to 70% savings depending on use case and mix of methods.

Fred. Olsen describes Hybrid AI as a responsible, integrated approach that enhances content creation without replacing traditional production.