The former full official name was 'BSW – Bündnis Sahra Wagenknecht – Vernunft und Gerechtigkeit,' with capitalization emphasized in the title; the new form keeps the BSW acronym but changes the words.

The proposed official form would be BSW – Bündnis Soziale Gerechtigkeit und Wirtschaftliche Vernunft, signaling a shift to emphasize justice and prudent economics rather than the personal brand.

Observers are unsure whether distancing from Wagenknecht’s personal brand will broaden appeal or undermine momentum for the party.

The focus is on branding and naming decisions within the party and what this signals about leadership and identity.

This article will be updated as more information becomes available.

Analysts compare the naming shift to a family analogy about naming a child, illustrating how formal labels can constrain perception and policy views.

Founder Sahra Wagenknecht has said the previous name was a transitional solution and criticized for personalizing the party, though she remains a central figure with potential to lead again.

The proposal originates from the presidium and board, with the final decision to be made at the party congress in Magdeburg in early December.

The party acknowledges shedding the founder’s name aims to improve recognition beyond Wagenknecht and reduce over-reliance on her personal brand.

The Bündnis Sahra Wagenknecht (BSW) is proposing to drop Sahra Wagenknecht’s name from the party and adopt the new full name Bündnis Soziale Gerechtigkeit und Wirtschaftliche Vernunft, while keeping the shortened acronym BSW.

Reported by dpa based on party insiders, the final decision will be made at the BSW party congress in Magdeburg in early December.

This is reported as a short video news item with a stand-time of about 17:20 and a duration of 42 seconds.