A growing slate of celebrities, including Goldberg, is launching publishing ventures or imprints to amplify authors and diverse voices, with Goldberg's imprint marking a notable entry.

Additionally, Goldberg intends to release the next novel in Bleiweiss’s Pignon Scorbion & the Barbershop Detectives series under the imprint, along with a paperback follow-up to Bits and Pieces coming out this week.

Goldberg will be deeply involved with the imprint WhoopInk, shaping everything from cover design to promotional strategy.

The AP report, carried by KSAT, ties Goldberg to the broader entertainment news landscape and references other celebrities involved in similar ventures.

Photos and captions from Goldberg’s public appearances, including premieres in 2025 and 2026, illustrate her ongoing relevance in entertainment.

The excerpt does not specify the exact genres, target authors, or initial title slate for WhoopInk.

WhoopInk is backed by Blackstone Publishing and aims to publish works that align with Goldberg’s public persona and creative interests.

The announcement comes from the Associated Press, dated April 13, 2026, providing the publication context for the news.

Rick Bleiweiss, a Blackstone executive who previously published Goldberg’s memoir Bits and Pieces, is already connected to the imprint and will publish the next novel in his Pignon Scorbion & the Barbershop Detectives series under WhoopInk.

Goldberg plans to publish some of her own works through WhoopInk, including a paperback edition of Bits and Pieces.