Midan Marketing, a Kansas City meat-industry focused firm, is being acquired by Trozzolo Communications Group to expand capabilities in strategy, insights, creative, and omnichannel activation across retail, digital, earned media, and shopper touchpoints.

As part of Trozzolo’s expansion, the company previously acquired Punch PR in June 2025, growing its total team to more than 90 associates and expanding its footprint.

Midan founders Danette Amstein and Michael Uetz will lead within the merged organization, with most Midan staff joining the acquisition, and Midan will maintain its identity and mission while broadening its service offerings.

The collaboration is positioned to help producers, processors, and brands shape the future of protein while driving growth for both Midan and Trozzolo.

Executives say the move will accelerate growth, strengthen partnerships, and deliver greater client impact amid industry challenges over the past five years.

Leadership and culture alignment were cited as reasons for the deal, with enthusiasm for stronger collaboration and future growth.

Leaders emphasize continuity of Midan’s mission and identity, focusing on stronger outcomes for current and future meat and agriculture clients.

The press release highlights cultural alignment and a shared bold vision, enabling broader, more powerful client solutions while preserving Midan’s brand identity.

Context: Trozzolo aims to deepen its branded creative and crisis-ready PR with data-driven digital execution for producers, processors, and brands in the meat and ag sectors.

Midan’s expertise will enhance Trozzolo’s capabilities in branded creative, PR, and data-driven channel strategy tailored to protein industry clients.

Angelo Trozzolo, Trozzolo’s CEO, says the acquisition signals a commitment to entering the meat and ag space by partnering with a long-standing meat marketing leader, positioning the combined entity to shape protein’s future and drive growth.

Midan Marketing will operate under its own name within Trozzolo, maintaining client relationships and services while leveraging expanded resources.