The UAE is showcasing a growing tourism sector at WTM London 2025, highlighting its status as a top global destination and strengthened ties with the UK market.

Abulhoul emphasizes safety, connectivity, and quality of life as core reasons UK visitors return, and notes the UAE as a destination to live, study, invest in, and visit.

The UAE aims to deepen UK collaboration across tourism, investment, and cultural exchange, presenting opportunities for travelers and investors and driving growth in both economies.

Abulhoul describes the UAE’s collective tourism portfolio as innovative, culturally rich, and hospitality-driven, unified by a common purpose and story.

Abu Dhabi highlights new cultural landmarks, Dubai focuses on urban planning and sustainable, family‑business tourism ecosystems, while Sharjah emphasizes culture and sustainability; Ajman, Ras Al Khaimah, Umm Al Quwain, and Fujairah offer authentic experiences.

Cultural landmarks and sustainable tourism, including Abu Dhabi’s Louvre and eco-friendly initiatives, underscore the UAE’s commitment to responsible travel and environmental stewardship.

UK travelers are drawn to a diverse UAE mix of luxury, culture, modern urban experiences, and sustainability, with highlights across Dubai’s skyline and Abu Dhabi/Sharjah landmarks.

Delegations from Abu Dhabi, Sharjah, Ajman, and Ras Al Khaimah participate at WTM London, showcasing a united UAE tourism vision.