Tourism Strategy 2030 frames the push, highlighting advanced technology and expanded market reach as drivers of growth and destination awareness.

Data-driven insights and personalized travel experiences are expected to reach new audiences and raise standards for tourism excellence.

The collaboration represents a continued move to harness technology in tourism marketing to raise industry outreach and success.

AI-driven, personalized marketing will target both established and emerging markets as travelers plan their next vacation.

The plan envisions more than 60% year-over-year growth in visitor numbers through AI-powered, programmatic campaigns on Amadeus platforms, announced at World Travel Market London.

The effort builds on prior campaigns and reinforces Abu Dhabi’s status as a premier global destination under Tourism Strategy 2030.

Aligning with Tourism Strategy 2030, the initiative aims to diversify Abu Dhabi’s economy and position it as a leading international destination.

DCT Abu Dhabi and Amadeus renew and expand their partnership, leveraging Amadeus Digital Media to boost Abu Dhabi tourism.

The collaboration aims to drive tourism growth and attract travelers from over 40 global source markets through AI-powered programmatic campaigns and digital marketing.

Technology-enabled personalization will tailor recommendations and content to individual interests to drive bookings and enhance the visitor journey.

As with external content, a standard disclaimer notes that hosting is provided by a third party and the site does not guarantee accuracy or assume liability.

The initiative seeks to benefit hotels, travel agents, and other industry stakeholders by increasing exposure and boosting bookings.