KRAFTON is making a significant push into India's rapidly expanding mobile gaming market, focusing on localized strategies, high engagement, and strong monetization, especially with titles like BGMI which saw extensive installs in FY24.

KRAFTON's global revenue in the first half of 2025 hit a record KRW 1.5362 trillion, driven largely by mobile games like BGMI, which benefited from live services and in-game content updates such as upgradeable X-Suits.

As India becomes the world's largest mobile gaming market, KRAFTON emphasizes personalized, culturally resonant experiences and maintains high quality standards to foster player engagement and revenue growth.

Esports is a core part of KRAFTON’s strategy, with major tournaments like BGIS and BMPS attracting large prize pools and sponsorships from brands like Realme, KIA, and Monster Energy, fueling the competitive gaming scene.

The esports player base in India has surged from 150,000 in 2021 to an anticipated 1.5 million by 2027, transforming competitive gaming into a viable career option.

KRAFTON favors microtransactions over subscriptions, encouraging daily engagement through rewards like premium skins and telecom recharge bundles, which deepen emotional investment among Indian gamers.

The company’s focus on personalized, value-driven experiences has led to strong engagement and monetization, with Indian players increasingly willing to spend on in-app purchases that offer cultural relevance and in-game value.

KRAFTON employs region-specific marketing, platform partnerships, and culturally relevant collaborations, such as music tie-ins with Alan Walker and Bollywood crossovers with Deepika Padukone, to boost player retention and monetization.

KRAFTON maintains a player-centric monetization approach by integrating non-intrusive, contextual advertising and cultural collaborations, enhancing the overall gaming experience.