Pronto has burned roughly $8 million to date and has about two years of runway after the latest funding.

Competition is heating up, with Snabbit raising $30 million at a $180 million valuation and Urban Company surpassing 50,000 daily bookings in February.

The funding round was led by Epiq Capital, underscoring investor appetite for on-demand domestic services in India.

Pronto, a Bengaluru-based on-demand home-help platform, raised $25 million in a Series B led by Epiq Capital, valuing the company at about $100 million with participation from Glade Brook Capital, General Catalyst and Bain Capital Ventures, bringing total funding to roughly $40 million.

The startup is pushing to convert India's largely offline domestic work to online, signaling a vast market—nearly all work is still informal and online services reach only a small fraction of households.

Pronto dispatches trained, background-verified workers (Pro) within roughly 10 minutes across multiple micromarkets, effectively formalizing the informal domestic-help market.

About 4,500 active professionals currently work with Pronto, with a female-leaning workforce (~89%), median earnings around ₹23,000–₹25,000 per month for ~20 days of work, and worker retention exceeding 70%.

The footprint has expanded from one city to 10 (including Delhi NCR, Bengaluru, Mumbai) and grown from five to over 150 micromarkets in seven months, with the National Capital Region accounting for roughly half of bookings.

Industry context: India’s home-services market was valued at about ₹5,100–₹5,210 billion in FY 2025, with online penetration under 1% but expected to grow 18%–22% CAGR through FY 2030 as income and urbanization rise.

Pronto is experiencing rapid growth, handling about 18,000 bookings per day, up from around 1,000 daily a year ago, with a median repeat booking every two days; top users place nine or more orders monthly, and management targets 70,000 daily bookings by June.

Funds will be allocated to onboard more professionals, strengthen current markets, enter new cities, and pilot additional services such as cooking, car washing, dog walking, and potentially salon services.