AMD Unveils RDNA 4 GPUs for 2025, Targets Midrange Market to Boost Falling Revenue
October 30, 2024Dr. Lisa Su has indicated that the RDNA 4 will enhance gaming performance, improve ray tracing capabilities, and introduce new AI functionalities, positioning AMD competitively in the graphics market.
AMD is also working on improving its FidelityFX Super Resolution (FSR) technology with AI to enhance image quality and consistency.
This announcement marks AMD's first official timeline regarding its upcoming GPU lineup, confirming earlier industry rumors about a 2025 release.
Despite the competitive landscape, Dr. Su expressed confidence in AMD's upcoming products, emphasizing significant improvements in gaming and ray tracing performance.
Market growth is expected in 2025, partly driven by consumers transitioning away from Windows 10, which will no longer be supported after October 2025.
AMD is gearing up to unveil its RDNA 4 architecture at CES 2025, with GPU launches anticipated in January, just ahead of Nvidia's RTX 50 series.
Despite these advancements, AMD's gaming revenue has suffered a significant decline, with a reported 69% drop year-over-year, highlighting challenges in the current market.
To regain market share, AMD is focusing on mid-range performance GPUs, aiming to offer competitive pricing to attract consumers.
Jack Huynh, AMD's senior vice president, confirmed that the company's strategy is to prioritize mid-range graphics cards rather than competing in the high-end segment.
This shift in focus suggests that AMD has abandoned plans for high-end GPUs in the RDNA 4 lineup, instead targeting the midrange segment to capture more market share.
Speculation around the new RX 8000 series suggests it will be aimed at midrange performance, with potential names like Navi 48 and Navi 44.
While AMD is enhancing its ray tracing capabilities, current performance still lags behind Nvidia's offerings, primarily due to a lack of dedicated ray tracing cores.
Summary based on 14 sources
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Sources
The Verge • Oct 30, 2024
AMD confirms its next-gen RDNA 4 GPUs will launch in early 2025Digital Trends • Oct 30, 2024
AMD CEO confirms that RDNA 4 won't be here until 2025 | Digital Trends