Rochak utilizes a proprietary voice cloning engine that captures an actor's vocal signature, producing dubbed audio that retains emotional performance and ensures lip-sync accuracy.

The pilot web series 'MILF' showcased the effectiveness of this technology, with viewers expressing a preference for dubbed versions over subtitles, indicating a shift in audience expectations for localization.

Beyond entertainment, Rochak's AI model has the potential to impact various sectors such as e-learning, gaming, and advertising by enabling the rapid and affordable creation of multilingual content.

Looking ahead, Rochak aims to introduce real-time dubbing for live events and a self-service Creator Console by 2026, which will allow independent filmmakers to easily access multilingual dubbing.

Additionally, the company plans to expand its platform with a new Android app that will feature 4K streaming and offline viewing, with iOS support expected to follow shortly.

However, despite its advantages, Rochak's technology raises ethical questions regarding consent, voice rights, and the impact on traditional dubbing professions, highlighting the need for industry-wide discussions on regulation and compensation.

Rochak, an innovative Indian OTT startup, has developed groundbreaking AI technology that allows films and web series to be dubbed in over 15 languages within hours, effectively eliminating the need for traditional voice actors.

This technology significantly reduces dubbing timelines from weeks to mere hours and can cut costs by up to 80%, enabling simultaneous global releases of content.

With this launch, India positions itself as a key player in the global content tech landscape, potentially attracting licensing interest from major Hollywood and K-Drama studios.