Spotify rolls out Listening Stats, a weekly recap that shows users’ top songs, artists, and discoveries, as a prelude to the annual Wrapped release.

Analysts note Spotify’s strategy of ongoing data updates to generate dopamine hits, potentially boosting time spent in-app and expanding Wrapped-related content reach.

Public reaction is mixed: some welcome weekly insights, others worry the constant self-reflection undermines the once-a-year nostalgia of Wrapped.

The feature echoes Wrapped’s popularity and mirrors competitors’ year-in-review approaches, with potential to help users discover music through weekly trends.

The feature is accessible to Free and Premium users in more than 60 markets worldwide and can be viewed by opening the profile photo and selecting the Listening Stats tab.

The move aligns with Wrapped timing, riding holiday season momentum and social buzz around listening trends, with a December Wrapped rollout anticipated.

Listening Stats follows a broader industry pattern of recap features and deepens Spotify’s efforts to boost user engagement alongside rivals like Apple Music.

Critics say the update personalizes listening more and may heighten competition with Apple Music, while concerns exist about smaller apps losing novelty with constant self-tracking.

While not dramatically changing listening behavior, the feature adds another layer to analyze activity and complements Wrapped and other year-in-music features.

Promoted as “Wrapped... but 24/7,” the feature fits Spotify’s push toward highly personalized, continuous insights.

Regular insights could dampen the surprise element traditionally associated with Wrapped by providing ongoing visibility into listening habits.

Overall, Listening Stats is framed as a significant, user-friendly enhancement to personalization and engagement, appealing to trend-watchers while raising privacy considerations for some users.