Local representatives, including Cllr Emma Kearsey, describe the project as infrastructure-led, aiming to preserve the district’s identity and ensure long-term planning for schools, transport links, health facilities, and community buildings.

A new town named Wychavon Town is planned around Worcestershire Parkway Railway Station, featuring 10,000 energy-efficient homes and a 1,134-hectare footprint.

A dedicated project website has been launched to share details, display visuals of the town, and let residents sign up for a newsletter and participate in consultations, with a Supplementary Planning Document due in January.

The development includes a new town centre with retail, recreational and commercial space, four parks, up to two secondary schools per area, a sports hub with fields, and healthcare facilities.

Construction aims to have half of the 10,000 homes completed by 2041, with the project seeking to set a national standard for new-town development centered on low-carbon living and communal life.

The master plan prioritizes sustainability and walkable, low-traffic, tree-lined neighbourhoods, with essential facilities within a ten to fifteen minute walk of every home.

The town will initially be named Wychavon Town to avoid confusion with the nearby Worcestershire district of the same name, as Local Government Reorganisation is expected to terminate both district and council by spring 2028.