Other ticket platforms, such as SeatGeek, have also adopted all-in pricing as the default option, emphasizing the need for clear pricing.

FTC Chair Linda Khan stated that the new rule aims to eliminate 'junk fees' and could potentially save consumers billions of dollars.

Businesses are now required to provide clear descriptions of fees, avoiding vague terms like 'convenience fees' or 'service fees'.

Despite these changes, many consumers remain skeptical about Ticketmaster's motives, questioning whether this move is genuinely consumer-friendly or simply a reaction to regulatory pressure.

The policy shift comes amid ongoing legal challenges for Ticketmaster, including a lawsuit from the U.S. Department of Justice alleging monopolistic practices.

Michael Wichser, Ticketmaster's Chief Operating Officer, expressed support for the FTC's initiative, advocating for all-in pricing to facilitate easier price comparisons for consumers.

All-in pricing is now the standard nationwide, allowing consumers to easily compare prices across different ticket-selling platforms.

As the largest ticket seller globally, Ticketmaster processes 500 million tickets annually and holds a significant market share in the U.S. concert venue sector.

Ticketmaster has begun displaying the total ticket price upfront, including all fees, in compliance with a new Federal Trade Commission (FTC) rule that took effect on May 12, 2025.

Former President Donald Trump had previously signed an executive order aimed at enhancing price transparency and combating ticket scalping, which aligns with these recent changes.

This initiative is part of a broader effort by the former Biden administration to enhance price transparency across various industries.

The push for transparent pricing follows significant scrutiny from lawmakers and regulatory agencies, particularly after the backlash from the 2022 Taylor Swift concert presale incident.