Banuba has launched a new virtual try-on plugin for Shopify, enhancing online shopping experiences with augmented reality technology.

This innovative plugin allows users to test makeup virtually, analyze their appearance, and receive personalized product suggestions, facilitating a more interactive shopping experience.

According to Art Polzunov, Product Director at Banuba, the plugin integrates AI-driven recommendations to help users find products that match their personal style.

Customers can try multiple products simultaneously and add them all to their cart, increasing convenience and average order value.

Retailers using the plugin can expect significant results, including up to 1000% higher add-to-cart rates, up to 300% higher sales, and up to 60% lower product return rates.

Polzunov emphasized the importance of interactive, personalized experiences for online shoppers, which can lead to higher engagement, increased conversions, and reduced return rates.

Banuba is an established AR company with over nine years in the market, specializing in face tracking and virtual try-on technologies, and offers software development kits for AR and video editing.

E-store administrators benefit from an easy self-service workflow for digitizing products and can test items on diverse models to appeal to a broader audience.