Roku Unveils Budget Streaming Sticks and Expands Smart Home Lineup Amid Ad Controversy
April 23, 2025
Designed for portability, these devices allow users to easily watch their favorite shows while traveling, without the hassle of logging into different devices.
They can be powered directly through the USB ports on most TVs, eliminating the need for an additional power outlet.
The new models support DTS Digital Surround and Dolby-encoded audio through HDMI, and are compatible with Apple AirPlay, Apple Home, Alexa, and Google Home.
Roku has unveiled two new budget streaming devices, the Streaming Stick and Streaming Stick Plus, which replace the previous Express and Express 4K+ models.
Both streaming sticks are over 35% smaller than competitors' models, enabling a cleaner setup with minimal visible wires.
New software updates will enhance the Roku experience with features like a 'Coming Soon to Theaters' section and personalized sports highlights.
In addition to streaming devices, Roku is expanding into smart home products, including the Roku Battery Camera and Roku Battery Camera Plus.
The base model includes a voice remote for hands-free control, while the Streaming Stick Plus adds 4K HDR capabilities and utilizes WiFi 5 for improved connectivity.
Roku also announced enhancements to its 2025 TV lineup, including an 85-inch Roku Select Series model and custom factory calibration for the Roku Pro Series.
The new streaming devices will be available for preorder, shipping on May 6, 2025, and will also launch in various markets including the UK and Latin America later this year.
The Roku Plus Series TV will feature advanced technologies like mini-LED backlighting for improved contrast and color range, along with faster app launch times.
Despite the new releases, Roku has faced criticism for its advertising practices, particularly the introduction of full-screen video ads.
Summary based on 9 sources
Get a daily email with more Tech stories
Sources

The Verge • Apr 23, 2025
Roku announces its smallest streaming sticks yet
CNET • Apr 23, 2025
Roku Unveils Two New Streaming Sticks, Starting at $30, and New TVs for 2025
Digital Trends • Apr 23, 2025
Roku adds 2 new streaming sticks, announces plans for projectors