Roku Unveils Budget Streaming Sticks and Expands Smart Home Lineup Amid Ad Controversy

April 23, 2025
Roku Unveils Budget Streaming Sticks and Expands Smart Home Lineup Amid Ad Controversy
  • Designed for portability, these devices allow users to easily watch their favorite shows while traveling, without the hassle of logging into different devices.

  • They can be powered directly through the USB ports on most TVs, eliminating the need for an additional power outlet.

  • The new models support DTS Digital Surround and Dolby-encoded audio through HDMI, and are compatible with Apple AirPlay, Apple Home, Alexa, and Google Home.

  • Roku has unveiled two new budget streaming devices, the Streaming Stick and Streaming Stick Plus, which replace the previous Express and Express 4K+ models.

  • Both streaming sticks are over 35% smaller than competitors' models, enabling a cleaner setup with minimal visible wires.

  • New software updates will enhance the Roku experience with features like a 'Coming Soon to Theaters' section and personalized sports highlights.

  • In addition to streaming devices, Roku is expanding into smart home products, including the Roku Battery Camera and Roku Battery Camera Plus.

  • The base model includes a voice remote for hands-free control, while the Streaming Stick Plus adds 4K HDR capabilities and utilizes WiFi 5 for improved connectivity.

  • Roku also announced enhancements to its 2025 TV lineup, including an 85-inch Roku Select Series model and custom factory calibration for the Roku Pro Series.

  • The new streaming devices will be available for preorder, shipping on May 6, 2025, and will also launch in various markets including the UK and Latin America later this year.

  • The Roku Plus Series TV will feature advanced technologies like mini-LED backlighting for improved contrast and color range, along with faster app launch times.

  • Despite the new releases, Roku has faced criticism for its advertising practices, particularly the introduction of full-screen video ads.

Summary based on 9 sources


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