The USC Ganek Immersive Studio, founded in the fall of 2022 with support from David and Danielle Ganek, is dedicated to advancing immersive storytelling through cutting-edge technology.

Under the leadership of associate professor Jordan Halsey, the Studio has modernized its production pipeline to create high-resolution 16K stereo 180-degree content specifically for the Apple Vision Pro.

Halsey emphasizes the significance of merging traditional storytelling techniques with innovative technology to enhance narrative-driven experiences.

The Studio is exploring intermediary technologies that could pave the way for advanced immersive experiences reminiscent of a Star Trek Holodeck.

One of the notable projects, Project Phosphorescence, highlights the integration of AI, machine learning, and advanced 3D scene creation tools in immersive media production.

In addition to cinematic productions, the Studio is also experimenting with real-time projects, utilizing Pixar’s Universal Scene Description to streamline 3D world building.

Students are focusing on projects with commercial potential, investigating new tasks to enhance the Studio's immersive production capabilities.

Each October, Halsey and the faculty review student submissions to select viable projects for further development.

The Studio will host its annual student Immersive Showcase on April 24, 2025, featuring innovative projects at various stages of development.

This year's showcase will include a diverse array of projects, such as 'A Larger Living Space' and 'Performance Improvement Plan,' exploring themes and technologies like VR, XR, and AR.