WANNA, a division of Perfect Corp., has introduced an innovative shoulder AR try-on feature for bags, enhancing its existing Bags Virtual Try-On experience.

This new feature allows customers to virtually try on bags on their shoulder, complementing the existing crossbody option and mimicking the in-store shopping experience.

With this technology, users can assess bag proportions, style them with outfits, and make informed purchasing decisions from anywhere.

The system employs real-time pose estimation for 3D body tracking, optimized for mobile devices to ensure fast, accurate, and energy-efficient performance.

To enhance user experience, temporal smoothing algorithms prevent flickering and maintain fluid motion of the virtual bag as users move, particularly in video mode.

The feature supports multiple camera views, including selfie mode and side perspectives, ensuring consistent bag positioning and scale.

WANNA's AI technology effectively handles segmentation and occlusion, allowing virtual bags to appear realistically behind real elements like arms.

The shoulder try-on experience was refined through extensive user research and usability testing with luxury shoppers, emphasizing its realism and accuracy.

Designed for digital marketing, the feature includes shareable links for use across various social media platforms, enhancing product visibility.

The WANNA Virtual Try-On for Bags is easily integrable into e-commerce platforms, requiring no additional software for brands.

Developing this feature involved overcoming technical challenges, particularly in ensuring accurate bag placement during user movement.

Alice Chang, CEO of Perfect Corp. and WANNA, highlights the company's commitment to innovation in AR virtual try-on technology, aiming to enhance customer engagement in fashion retail.