The Puerto Rican global superstar admits that finishing his albums the day before their release is an inherent part of his creative process.

Throughout his career, he has embraced a philosophy of spontaneity, preferring to release music that feels authentic without extensive planning.

In a recent interview, Bad Bunny acknowledged his struggle to change this habit, stating, 'It’s just who I am.'

Debí Tirar Más Fotos has received critical acclaim, with Rolling Stone describing it as Bad Bunny at his most vulnerable, and it quickly reached No. 1 on the Billboard 200.

The album features a blend of reggaeton, salsa, and plena, reflecting personal themes of nostalgia and family ties, and is noted as his most introspective work yet.

His innovative and unpredictable release strategy complicates logistics for his label but has proven successful, contributing to a 15.4% growth in the Latin music industry in 2023.

Each of his releases generates significant buzz, turning them into cultural events that resonate deeply with fans and highlight his authentic artistry.

Bad Bunny's latest album, Debí Tirar Más Fotos, was released worldwide on January 6, 2025, continuing his trend of completing albums just before their launch.

Previous albums, such as Las Que No Iban a Salir in 2020 and Un Verano Sin Ti in 2022, were also released with little notice, showcasing his knack for impactful surprises.

This last-minute approach has characterized his rise to fame, with his debut album X 100PRE, launched on December 24, 2018, after being announced just a day prior.

Bad Bunny embodies a transformative force in Latin music, merging regional sounds with broad appeal and pushing the boundaries of the genre.