Beyoncé's highly anticipated Cowboy Carter Tour kicked off on April 28, 2025, at SoFi Stadium in Inglewood, California, featuring 32 stadium shows across the U.S. and Europe, concluding on July 26, 2025, in Las Vegas.

As part of the tour, Beyoncé has launched custom grillz designed by New York City jeweler Gabby Elan, showcasing a bold fashion statement.

Concert attendees are encouraged to incorporate grillz into their outfits, suggesting combinations with statement earrings, rhinestone cowboy hats, and fringe outfits.

Grillz have a rich historical significance in hip-hop culture, gaining popularity in the 1980s and 1990s with artists like Slick Rick and Big Daddy Kane, and becoming mainstream after Nelly's 2000 hit 'Grillz'.

The ongoing popularity of grillz is also reflected in their embrace by female artists such as Trina, Lil Kim, Megan Thee Stallion, GloRilla, and Cardi B.

The Cowboy Carter Tour promises unique shows in each city, emphasizing the cultural and aesthetic symbolism of Beyoncé's fashion choices, including the grill.

Gabby Elan, the jeweler behind Beyoncé's grillz, is known for creating bespoke dental jewelry for numerous celebrities and has collaborated with big names like Pharrell and Rihanna.

The bespoke craftsmanship involved in the grillz emphasizes the importance of storytelling through design in performance fashion.

These grillz feature intricate designs inspired by Western motifs, including a gold Texas-shaped charm, turquoise stones, detailed pistols, a star emblem framed in diamonds, and red roses, blending country and hip-hop aesthetics.

Beyoncé's use of Western iconography in her grillz serves as intentional storytelling about place, power, and pride, reflecting her Southern roots and the themes of Texan pride and Americana.

This collaboration with Gabby Elan highlights a significant shift in fashion, elevating grillz from hip-hop subculture to mainstream high-fashion statements.

The grill's unique designs not only serve as a fashion statement but also symbolize the blending of different cultural influences, making it a standout piece for the tour.