Noto emphasized a comprehensive approach to crypto, aiming to integrate blockchain capabilities across all of SoFi's product areas.

This decision follows a recent clarification from the Office of the Comptroller of the Currency, which allows supervised banks to engage in crypto businesses, facilitating SoFi's return.

As part of its relaunch, SoFi is considering advanced crypto services, including borrowing cash against crypto assets and integrating crypto payments into its ecosystem.

Over the next six to 24 months, SoFi plans to incorporate crypto technology into its major product lines, potentially accelerating this integration through acquisitions.

The broader banking industry is increasingly engaging with digital assets, as evidenced by announcements from major banks like Bank of America and Morgan Stanley.

The reinstatement of SoFi's crypto services aligns with a rising interest in digital assets as market conditions improve.

Recently, SoFi reported its fastest revenue growth in over a year and raised its revenue and earnings guidance for 2025.

Despite these positive developments, SoFi's stock has decreased by 12% in 2025, currently trading at $13.55 per share.

SoFi Technologies is set to re-enter the cryptocurrency market by the end of 2025, as announced by CEO Anthony Noto.

SoFi had previously suspended its crypto investing services in late 2023 to secure a bank charter amid heightened federal scrutiny of digital assets.

During this suspension, customers were redirected to Blockchain.com or forced to liquidate their crypto holdings.

This move is seen as a strategic response to the growing demand for crypto investment options among SoFi's users.