As of June 13, 2025, Google has officially rolled out AI Mode to all users in the U.S., following its announcement at Google I/O three weeks earlier.

This rollout, which does not require users to opt-in, marks a significant advancement for Google Search and the search marketing industry, with expectations for future expansion into more regions.

Previously, AI Mode was only accessible through Search Labs, but now users can find a new 'AI Mode' tab in the search bar, enhancing its visibility and accessibility.

AI Mode is now available even when users are signed out of Google or using incognito mode, broadening its accessibility.

The feature supports interaction through text, voice, and images, showcasing its multimodal capabilities.

AI Mode provides a more AI-like interface within Google Search, enhancing the user experience for complex queries.

It is designed to assist users in exploring topics and obtaining comprehensive AI-generated responses without the need for detailed comparisons.

Additionally, AI Mode supports conversational follow-up questions, similar to features seen in AI Overviews and Gemini.

The mode employs a 'query fan-out' technique, conducting multiple related searches simultaneously across various subtopics and data sources, resulting in richer search results.

Patrick Stox confirmed that clicks from non-labs AI Mode are being recorded in Search Console, providing valuable insights into its usage.

Data from AI Mode will now be reflected in Google Search Console, indicating that it will be included in users' overall web search data and may affect performance reports.

Several users have reported successful access to AI Mode in incognito mode, indicating a full rollout.