In a strategic move to boost fan engagement, Outfit7 and Miraculous Corp have launched a year-long global collaboration between their popular franchises, Talking Tom & Friends and Miraculous - Tales of Ladybug and Cat Noir.

This partnership coincides with the milestone anniversaries of both franchises—the 10th anniversary of Miraculous and the 15th anniversary of Talking Tom & Friends—adding extra significance to the collaboration.

Miraculous Corp. reports a robust fan base, with 470 million active monthly users of Talking Tom & Friends games and over 850 million games played within the Miraculous Roblox universe, underscoring the potential reach of this crossover.

The collaboration aims to create innovative experiences that blend both franchises across digital and physical platforms worldwide, fostering deeper engagement.

Initial activities include narrative-driven content, additional in-game events with exclusive rewards, and physical merchandise, all designed to expand the shared universe and offer fans diverse ways to connect.

Future initiatives will continue to focus on storytelling, in-game events, and merchandise, providing fans with ongoing opportunities for interaction across various platforms.

Elinor Schops, VP of Gaming Experience at Miraculous Corp, emphasized that the partnership is centered on creativity and strengthening the connection with fans, highlighting the enthusiastic response from both communities.

The collaboration kicks off with two special in-game events: from July 31 to mid-August, players can assume the role of Ladybug in Talking Tom Hero Dash to fight enemies and restore justice.

During the same period, Talking Tom and Talking Angela will make their debut in the Roblox game Miraculous RP: Quests of Ladybug & Cat Noir, allowing players to interact with these characters in the Paris lobby.

These events mark the beginning of a series of cross-franchise experiences designed to engage fans across both digital games and physical merchandise.