A centerpiece is Buyer Direct in Ad Manager, enabling direct advertiser-publisher connections within a programmatic framework, complete with real-time reporting, cross-publisher frequency optimization, and consolidated billing.

Buyer Direct blends reserved direct deals with programmatic infrastructure, allowing publishers to offer reserved inventory across multiple publishers while maintaining direct relationships and unified reporting and billing.

New monetization features include a CTV Live-biddable tool to optimize revenue from high-traffic live broadcasts.

CTV Live-biddable supports real-time audience insights to help publishers monetize unpredictable live events, with growing industry interest in programmatic live CTV investments.

Industry context notes rising demand for live CTV programmatic spending, positioning Google to enable substantial new revenue opportunities for publishers.

A generative AI reporting tool in Ad Manager lets publishers generate custom performance reports through natural-language queries.

An accompanying AI chat assistant helps with onboarding and troubleshooting, streamlining data analysis for publishers.

An AI-driven brand-safety feature learns a publisher’s standards from Ads Review Center data to automatically block non-aligned ads and reduce manual review.

The brand-safety system uses publisher preferences and historical data to prevent ad fraud and maintain ad quality.

An AI-powered Help guide and chat assistant provide instant onboarding and troubleshooting across Ad Manager, AdSense, and AdMob, with particular benefits for smaller publishers.

Google has rolled out a slate of AI-powered tools across Ad Manager, AdSense, and AdMob to automate tasks, boost brand safety, and unlock new monetization opportunities for publishers.

The updates reflect Google's 2025 push to expand automation, analytics, and live-content monetization, with improved reporting transparency and support tools aimed at smaller publishers.