AI-powered toys raise privacy and safety concerns for children, including exposure to inappropriate content and data harvesting without strong safeguards.

Experts warn about long-term developmental and social wellbeing effects from pervasive AI companions, potentially crowding out real-world relationships.

Earlier research by consumer groups found AI toys giving dangerous or inappropriate instructions and discussing sexual content or dangerous activities.

Analysts urge balancing innovation with child protection through stronger regulatory oversight and responsible industry practices.

Industry responses have been reactive—patches and audits—rather than proactive, as many toys were designed for adults and repurposed for kids.

Regulators are increasing scrutiny, with calls for transparency on safety and parental controls; industry responses vary and enforcement is inconsistent.

Foundational principles stress prioritizing human connection, embracing reasonable parenting to build resilience, recognizing young brains are wiring themselves and may overuse AI, and viewing AI as a supplement, not a replacement for human interaction.

Policy recommendations advocate shared responsibility for safe play, covering data use, responses to children’s emotions, and preserving human connections in learning.

Call for regulation, transparency, independent safety testing, and clear labeling to ensure developmental appropriateness and guardrails for AI in childhood.

Safeguards require regulators, educators, and industry leaders to protect children’s minds and privacy and ensure play promotes genuine social connection.

Notable industry moves include suspensions and paused collaborations, signaling heightened scrutiny and potential strategic shifts.

Practical guidance for families includes reviewing privacy policies, enabling controls, and prioritizing real-world interactions over digital intermediaries.