The release window has shifted several times, currently targeting November 19, 2026 for PS5 and Xbox Series X|S.

GTA 6 is slated for release on November 19, 2026, with Take-Two CEO Strauss Zelnick confirming the date is locked and the marketing plan will ramp up this summer.

Marketing for a game of this scale must feel authentic and convincing to potential buyers, not just a hard sell.

Rockstar returns to Vice City, now set in the fictional state of Leonida, featuring two playable protagonists, Jason and Lucia, in a shift from the traditional single-hero format.

The PC launch has been delayed, reflecting Take-Two’s view that PC is becoming the de facto platform, even though GTA 6 debuts on consoles first.

Zelnick notes that awareness for GTA 6 is already very high, but sustained marketing energy is crucial to meet expectations and demonstrate quality.

Industry observers expect a blockbuster marketing cadence: a summer trailer followed by ongoing promotions to build toward launch.

The plan calls for a trailer toward the end of summer to energize momentum ahead of November release.

Take-Two and Rockstar have signaled the project is on track in February 2026 investor communications.

Zelnick expresses confidence GTA 6 will contribute to record net bookings in Fiscal 2027, though no new gameplay footage was shared during the earnings call.

Analysts anticipate the next major GTA 6 trailer in August 2026 as part of a late-summer push.

GTA 6 will launch on PlayStation 5 and Xbox Series X/S this year, with a PC release likely in 2027 or 2028, potentially with visual enhancements.