A new billion-dollar Trump-branded project in Gold Coast, Australia, will rise as a 91-floor tower with around 270 apartments and a 6-star resort, potentially becoming the continent’s tallest building.

The venture is a collaboration between Altus and The Trump Organization, with Eric Trump confirming it as their first official project in Australia and signaling a major expansion of Trump-branded hospitality into the market.

The project aims to blend luxury living with a high-end resort experience, featuring a six-star hotel component and first-class amenities, including private beach clubs and concierge services.

Formal development approvals are not yet in place: no development application has been lodged for 3 Trickett Street, and Altus has not disclosed timelines or funding specifics.

As the plan progresses, the project’s design, engineering, and fit-out work are being developed in preparation for formal approvals.

The site has a long history, including a 2013 abandonment due to structural issues, with initial licensing groundwork dating back to 2007 that culminated in the Trump deal.

Local officials, including acting Gold Coast Mayor Mark Hammel, welcomed investment while stressing that a formal development application will be required and reviewed when submitted.

Officials emphasized caution: branding implications and specifics will be considered only after a formal application is received.

A Change.org petition opposing the project rapidly accumulated tens of thousands of signatures, reflecting significant local controversy.

Preliminary details suggest a luxury mix: hundreds of hotel rooms, hundreds of residences, a retail and dining plaza, and a beach club, all integrated with Trump-design standards.