Experts view this convergence of cryptocurrency and traditional markets as a strategic shift, marking a new category of crypto-adjacent traditional securities for crypto investors.

The ETP holds Strategy's preferred stock, yielding exposure to crypto-adjacent securities through a regulated exchange-traded structure that appeals to both institutional and retail European investors.

Under MiCA, fully implemented in 2024, the framework provides clearer guidelines for crypto investment products, enabling compliant European offerings like the Strategy Yield ETP.

21Shares launches the Strategy Yield ETP, a European crypto-related investment that lists on Euronext Amsterdam under the STRC NA ticker, bridging traditional finance with digital asset ecosystems.

Key features include dividend pass-through from the underlying preferred stock, a regulated framework, accessibility for retail and institutional investors, and transparent NAV calculations, with typical risks such as interest rate sensitivity, credit risk, liquidity, tracking error, and fees.

21Shares has a history of expanding its lineup, including a US-listed Spot SUI ETF on Nasdaq, and it operates about $5.3 billion across 60 ETPs on 13 exchanges as of the report date.

The product acts as a cash-flow bridge between traditional finance and Strategy’s Bitcoin treasury, accessible through standard brokerage accounts.

This product reflects a broader trend of crypto-adjacent securities and hybrid structures that blend traditional equity/debt with crypto ecosystems, signaling market maturation and potential for more similar offerings.

The launch highlights ongoing efforts by asset managers to broaden regulated crypto-market access for investors in Europe and beyond.

Euronext Amsterdam serves as the listing venue, leveraging its stance on digital asset products and access to liquidity and a sophisticated European investor base.

The ETP offers a variable annual dividend of 11.25%, backed by Strategy’s Bitcoin treasury, which holds 717,722 BTC valued around $47 billion.