This idea follows Samsung’s AI-driven moves, including Now Nudge-to-Perplexity integration and the branding of flagship devices as AI phones.

Samsung is exploring vibe coding, a concept that would let users customize or create small, personalized features for smartphone apps, expanding beyond premade tools.

Vibe coding sits within a broader trend of AI-assisted app creation, with tools like OpenAI Codex and Anthropic Claude Agent simplifying app-building for both developers and non-developers.

Samsung frames vibe coding as a potential step toward greater user control over device experiences, building on AI-driven enhancements and the company’s AI phone branding.

Publication date for the report is March 7, 2026.

Widespread adoption depends on making AI tools easy for ordinary smartphone users, who are largely unaware of these capabilities.

The discussion follows Samsung's Galaxy S26 Unpacked event, which highlighted AI-powered software updates and notable hardware improvements, including a 39% boost in NPU processing.

A broader future is envisioned where devices can be designed and adjusted by users to fit individual needs, though this will require user-friendly design and practicality from manufacturers.

AI-assisted platforms like Nothing’s Playground already enable basic widget creation and simple prompts to customize apps, though building full-scale apps remains out of reach.

While familiarity with these platforms is limited today, they hint at a future where non-developers can build or customize apps without coding.

The vibe-coding feature is not yet tested on Samsung’s One UI, but it represents ongoing efforts to give users greater control over their phone experience.

The concept relies on natural-language-to-code processes, allowing non-technical users to describe project goals in everyday language to tools like Windsurf, Codex, or Cursor.