Day 1 of ad:tech New Delhi centers on AI, data, and programmatic media enabling deeper audience understanding and more relevant brand experiences, with success now hinging on trust and value at every touchpoint alongside reach.

The expo showcases over 70 companies in AI, programmatic advertising, martech, data intelligence, and digital media, featuring partner sessions from Google, Amazon, Magnite, and Click2Commission and interactive activations.

A core leadership view from Jaswant Singh of ad:tech India emphasizes that intelligent systems, trust-building, and a blend of creativity with data-driven insights are essential for growth and resilience.

Industry voices note that television is evolving through a hybrid model blending linear and digital strengths to optimize media investments.

The article is an advertorial press release summarizing Day 1 insights and event details.

Speakers argue that AI enhances creativity rather than replacing it, enabling experimentation and faster translation of ideas, with humans and AI working in hybrid models.

Key insights: AI expands creative possibilities, the hybrid TV model is rising, and ethics, transparency, and consumer trust are crucial in automated systems.

Notable quotes emphasize designing smarter AI, balancing speed and scale with data-driven decisions, and recognizing television’s hybrid evolution.

Discussions on ethical AI, transparency, and consumer trust stress that AI augments rather than replaces human thinking, driving storytelling innovation.

Day 1 features three stages—VISION, LIVE, and DEEP DIVE—with discussions on AI-powered programmatic advertising, connected TV, search, generative AI in workflows, and the influence of creators and youth culture.

The event’s structure includes practical sessions across three stages, highlighting AI integration across the marketing stack and smarter systems in an AI-driven environment.

The 15th edition of ad:tech New Delhi opened at Yashobhoomi under the theme The Bold Front, focusing on AI, evolving data ecosystems, and changing consumer behavior.