The Oscars will relocate from the Dolby Theatre in Hollywood to the Peacock Theater at L.A. Live in Downtown Los Angeles for the 2029 ceremony, as part of a broader deal with AEG.

The ceremony will be broadcast on YouTube in addition to traditional television, signaling a broader, multi-platform approach to reach global audiences.

The new venue at L.A. Live is designed to handle greater press, green rooms, backstage operations, and upgraded staging, addressing capacity and organizational needs as the Academy expands its reach.

The move is framed as part of a modernization effort to consolidate events on a single campus and leverage new sponsorship opportunities and branding potential linked to NBCUniversal properties.

The relocation reflects a broader revamp of the Oscars’ format, aiming to balance accessibility and energy with a shift away from the traditional Hollywood ceremony atmosphere.

The announcement notes L.A. Live’s history of hosting major events and its proximity to hotels, with the intention of creating a more integrated entertainment hub.

The article recalls past tensions between the game industry and the Oscars, highlighting the ongoing controversy surrounding Oscar coverage and perception.

While the move could increase accessibility and energy, it may reduce some aspects of the traditional Hollywood ceremony associated with the Dolby Theatre.

Naming rights for the Peacock Theater expire at the end of 2028, raising potential branding changes and sponsorship opportunities tied to NBCUniversal properties through major events like the World Cup and Olympics.

The deal includes collaboration with NBCUniversal and envisions a broader YouTube coverage partnership for 2029–2033, including red carpet, behind-the-scenes content, and Governors Ball.

The change represents a strategic reset to modernize production, consolidate events on a single campus, and expand audience reach through YouTube and other platforms.

The relocation is set to be finalized for the 2029 ceremony, with the transition announced in late March.