The Election Commission of Kerala is rolling out an expansive SVEEP campaign with the aim of achieving an 85% voter turnout in the April 9 Assembly polls, potentially surpassing 90% in the 2026 elections.

The campaign emphasizes that every vote counts and stresses inclusive participation to reach every voter and ensure nobody is left behind.

Chief Electoral Officer Rathan U. Kelkar leads efforts focused on motivating voters and improving polling booth conditions, especially to handle hot weather.

District-level surveys identified abstention factors, guiding a month-long SVEEP plan with targeted activities such as women’s cooking competitions and youth beach-cleaning events.

To drive participation, the state is deploying a wide mix of outreach activities—from sand art and public installations to virtual reality experiences, walkathons, debates, social media campaigns, and a youth-oriented rap anthem.

As a token of appreciation, halwa will be distributed to 2,000 first-time voters at selected booths across all 14 districts.

Uber is offering free rides within a two-kilometre radius to polling stations in Kochi and Thiruvananthapuram to reduce access barriers.

Booth Level Officers are engaging communities across Kerala, including tribal areas, and arrangements are in place to enable frontline staff to vote via postal ballots.

Voters are being reached through a broad outreach plan that includes public art, immersive experiences, and social campaigns designed to engage especially the youth.

A state-wide turnout mapping identified booths below the state average in previous elections, guiding a tailored local plan to boost participation.

Polling booths are being prepared with calmer lighting and mental health-friendly facilities, while CSR contributions from banks and private firms support the initiative.

About 2,000 electoral literacy hubs are advancing voter awareness and education across the state.