In 2026, Apple kicked off a broad product push with more than a dozen releases, starting in January with a second-generation AirTag and rolling into a major March lineup that included the MacBook Neo, iPhone 17e, two Studio Display models, an updated iPad Air powered by the M4 chip, and additional hardware.

Nike Powerbeats Pro 2 arrives in a two-tone black and Volt neon colorway, featuring Nike and Beats branding.

iPhone 17e keeps the iPhone 16e design but adds the A19 chip, MagSafe, a second-generation C1X modem for faster 5G, and doubles base storage to 256GB, with a US starting price of $599.

iPad Air gains the M4 chip, 12GB RAM, an N1 chip with Wi‑Fi 7 support, and a C1X modem in cellular models.

MacBook Neo launches at $599 in the US (students from $499), powered by the A18 Pro chip, 13-inch display, up to 512GB, 8GB RAM non-configurable, and comes in Blush, Citrus, Indigo, and Silver.

14‑inch and 16‑inch MacBook Pro models upgrade to M5 Pro and M5 Max, with faster SSDs (up to double), base storage doubled to 1TB, slightly improved battery life, and the N1 chip extending Wi‑Fi 7 and Bluetooth 6 to the Pro line.

New color options for iPhone cases, Apple Watch bands, and crossbody straps roll out in March 2026.

The MacBook Air steps up to the M5 chip with 512GB base storage, bumps the price to $1,099, drops the 256GB option, and adds Wi‑Fi 7 and Bluetooth 6 support via an N1 chip, bundled with a 40W Dynamic Power Adapter (60W max).

Studio Display updates bring Thunderbolt 5, improved speakers, and a Desk View camera, while the Studio Display XDR adds 120Hz, mini-LED backlighting, higher brightness and other enhancements.

AirPods Max 2 introduces the H2 chip with enhanced ANC and sound, plus features like Adaptive Audio, Conversation Awareness, Voice Isolation, Live Translation, and a Camera Remote function via the Digital Crown.

AirTag gets a second-generation Ultra Wideband chip enabling Precision Finding up to 50% farther, a louder 50% speaker, and upgraded Bluetooth for improved range beyond Precision Finding.

Black Unity Connection Braided Solo Loop for Apple Watch debuts to honor Black History Month with Pan-African flag colors.