The nationwide MaiA launch in 2026 positions MaiA as an adaptive travel assistant guiding millions of visitors with intelligent, tourism-focused insights.

MaiA, the Meticulous Artificial Intelligence of Indonesia, is part of the Tourism 5.0 strategy and is accessible via the official Indonesia.travel platform to deliver adaptive recommendations, interactive maps, and multilingual support for travelers.

Powered by Google Gemini, MaiA helps both domestic and international visitors plan trips with personalised insights and automated itineraries across Bali and the wider Indonesian archipelago.

The rollout emphasizes promoting lesser-known attractions, such as Nusa Penida’s cave temple, to diversify tourism beyond crowded hotspots.

A high-level meeting with Regent Made Satria, the Regional Secretary, and tech service providers helped solidify the project’s development and rollout.

Launched in late 2025, MaiA aims to meet evolving traveler expectations for efficient, customised experiences from planning through arrival, supported by government-backed digital tools.

The tool prioritises inclusivity through multilingual support and a user-friendly design to ensure equal access for international and domestic visitors.

Officials view AI as a means to map regional resources and tourism potential more comprehensively, enhancing destination promotion and management.

AI-driven virtual tours are designed to give prospective travelers realistic previews, extending Klungkung Regency’s reach to global, digitally savvy audiences.

Klungkung Regency is piloting AI and Virtual Reality to create high-tech virtual tours for global audiences before travel.

This digital tourism initiative aims to boost Bali’s attractiveness and overall national tourism competitiveness by improving convenience, accessibility, and discovery of lesser-known destinations.

Integrating MaiA into Indonesia’s tourism infrastructure seeks to balance high visitor demand with quality experiences, increasing satisfaction, extending stays, and diffusing tourist flows away from over-visited hotspots.