Qualtrics frames the merger around the 'Experience Gap,' arguing that AI-enabled predictive capabilities will personalize care and elevate patient experiences at scale in healthcare, while leaders emphasize AI-driven changes in expectations and the goal to close the Experience Gap with intelligent, responsive services.

Key quotes from Qualtrics leadership stress the importance of AI-enabled, human-centered experiences to address the experience gap in healthcare.

The acquisition follows Press Ganey Forsta’s 2025 purchase of InMoment, expanding the combined entity’s reach beyond healthcare into financial services, retail, and hospitality.

Analysts view the deal as signaling a broader trend toward higher data fidelity and vertical specialization in VoC, potentially pressuring rivals to sharpen domain strengths.

Industry context notes a broader move to merge survey, feedback, and sentiment data with operational data to inform decision‑making and improve patient and provider experiences.

The deal is the largest technology acquisition in Utah history and expands XM AI capabilities across multiple industries, with a focus on healthcare.

Healthcare is central to the integration, with enriched data intended to improve communication, responsiveness, continuity of care, and outcomes across hospitals, clinics, payers, and post-acute settings.

The deal signals a strategic emphasis on real-time insights, workforce conditions, and patient outcomes through unified analytics and AI-powered capabilities.

The combined platform merges Qualtrics’ XM AI with Press Ganey Forsta’s healthcare experience systems used by more than 41,000 facilities, including a majority of U.S. hospitals.

Press Ganey Forsta brings extensive healthcare analytics that complement Qualtrics’ cross-industry reach, creating a large, healthcare-centric data asset.

The merger creates a healthcare-centric data asset by uniting healthcare experience and patient feedback systems with Qualtrics’ broader XM software.

Leaders from major health systems express support, highlighting the ability to translate insights into timely, human-centered actions and improved care delivery.