The studio’s AI push is scaling through a Google Cloud collaboration, adding AI-powered Max captions and MXT-based automation for archival indexing, trailer assembly, and social clip generation.

Lionsgate has actively embraced a custom generative AI model via its 2024 Runway partnership to support multiple production stages, presenting AI as a major opportunity for cost savings in production and effects.

Publicly, Lionsgate promotes its Runway-based custom generative AI model as a across-the-board production aid, underscoring potential cost savings and a new era in filmmaking despite public backlash.

Amazon MGM Studios unveiled a GenAI Creators’ Fund and announced AI-assisted animated projects for Prime Video, signaling a full-scale studio push supported by AWS’s generative AI infrastructure.

The GenAI Creators’ Fund, announced at the AI on the Lot conference in May 2026, spotlights AI-assisted Prime Video animation and AWS-backed generative AI capabilities.

Paramount Global is prioritizing AI infrastructure, integrating backend tools like Waymark for advertising, backing agile studios such as B5, and exploring partnerships involving Runway and OpenAI technologies to boost analytics, recommendations, and scalable pipelines.

Paramount is pursuing an infrastructure-first AI strategy, expanding advertising tools with Waymark, supporting AI-focused studios, and evaluating collaborations that enhance analytics and scalable content pipelines.

Disney is restructuring its AI strategy after a landmark OpenAI partnership tied to Sora, with an $1 billion equity deal, and is applying AI across visual effects, asset generation, recommendations, theme parks, virtual production, and interactive storytelling.

Walt Disney Studios has cautiously expanded AI across production and VFX, reorganizing its AI stack with ILM, Disney Research, and Imagineering to support virtual production and interactive experiences after late-2025 OpenAI collaboration.

Hollywood is rapidly infusing artificial intelligence across the full entertainment pipeline—from development and pre-visualization to post-production, marketing, audience analytics, distribution, and even on-set production for certain projects.

AI has become integral to Hollywood, shaping activities from pre-production through distribution, with seven major studios at the forefront of this shift.

Warner Bros. Discovery is partnering with Google Cloud to power AI captioning for Max, delivering meaningful time and cost savings and leveraging AI video infrastructure like Moments Lab and the MXT platform for archival indexing and trailer creation.