An effective IP expansion approach is suggested: tell independent stories in the same world so fans of either medium can enjoy them without prior exposure, broadening the overall audience.

Edgerunners develops a dedicated fandom independent of the game, proving a successful separate fandom that complements the original IP rather than merely converting game fans to anime viewers.

The piece argues that Cyberpunk: Edgerunners succeeds as a masterclass in expanding a game IP into animation by preserving its world-building while crafting new, medium-appropriate storytelling that stands on its own.

At Anime Expo, the announcement of Edgerunners 2, supported by a strong trailer and exclusive screening, signals a strategy to position Edgerunners as a standalone franchise rather than a direct retelling of the game.

Studio Trigger’s collaboration with CD Projekt Red is highlighted as crucial, with Trigger’s animation style matching the Cyberpunk world and delivering new characters, narratives, and visuals tailored for animation.

CDPR envisions Edgerunners 2 as part of a broader future for the Cyberpunk universe, bringing a fresh story and cast while building on the original game’s world-building.

The report emphasizes cross-media synergy, showing how expanding Cyberpunk 2077’s IP through both gaming and animation can drive mutual interest, boost game sales, and attract new audiences to both formats.