Around three-quarters of Gemini requests originate from mobile devices, and more than 40% involve multimodal inputs like voice, images, or video, with voice-only interactions accounting for over 10%.

Gemini adoption in Southeast Asia is accelerating, with active users more than doubling over the past year as a young, tech-savvy population drives demand and local-language performance reinforces the uptake.

Native-language prompts dominate in the region, with roughly seven in ten prompts in local languages, and SEA-HELM benchmarks crown Gemini the top-performing LLM for Southeast Asian languages.

Philippines stands out for female-led AI use, showing strong activity in job-seeking, staffing, and work-related decisions, and a notable share of prompts for creative workflows.

Creative usage is rising, with around 40% of queries generating new outputs across images, music, video, and text, including billions of images via Nano Banana and nearly a million songs produced with Lyria 3 in the past year.

Beyond chat, Gemini is increasingly used for everyday tasks such as document summarization, information organization, advice, recommendations, and step-by-step troubleshooting.

Nearly 40% of the region’s users are under 25, with younger users making more requests, engaging in longer conversations, and issuing more detailed prompts.

A mobile-dominated pattern persists, with substantial use of voice commands, photos, and videos; about 75% of interactions are mobile-based and multimodal prompts exceed 40%.

The region’s trends highlight young power users driving longer conversations and detailed prompts, strong local-language engagement, and on-the-go multimodal usage on mobile devices.

Google’s rollout positions Gemini as a more active regional assistant within Southeast Asia’s diverse linguistic and mobile-first markets, aiming to integrate more deeply into daily life and work.

In the Philippines, Gemini is heavily used in professional domains like BPO and marketing, with shares for customer support content and marketing generation well above regional averages.